ORGANISED BY
ORGANISING MEMBERS
IN COLLABORATION WITH
Registration is now closed
About the
National Financial Literacy Symposium 2024
(NFLS 2024)
The NFLS is an annual event that brings together policymakers, experts from various industries, and academicians, to have important discourse about the promotion of financial literacy and inclusion, through a dynamic blend of plenary sessions and research paper presentations.
Despite significant progress in financial inclusion over the past decade, the challenge of achieving holistic and meaningful financial inclusion persists, especially for the underserved segments of the population. Bridging financial literacy gaps is crucial to empower these communities and further advance financial inclusion. Themed ‘Inclusive Financial Well-being – Nurturing Financial Capabilities Across Communities,’ NFLS 2024 focuses on ensuring all segments of society, particularly underserved individuals and businesses, are equipped with the necessary financial knowledge, skills, and resources to meaningfully participate in the financial system and the broader economy.
- Emphasise the critical role of financial literacy and capability in empowering underserved individuals and businesses to improve their financial well-being.
- Gain insights into the challenges and barriers faced by the underserved segments in promoting financial capability and inclusion, and discuss innovative approaches to address these issues.
- Foster greater collaboration between public and private sectors to implement inclusive and effective financial literacy strategies.
Objectives of The National Financial Literacy Symposium 2024
Objectives of The National Financial Literacy Symposium 2024
- Emphasise the critical role of financial literacy and capability in empowering underserved individuals and businesses to improve their financial well-being.
- Gain insights into the challenges and barriers faced by the underserved segments in promoting financial capability and inclusion, and discuss innovative approaches to address these issues.
- Foster greater collaboration between public and private sectors to implement inclusive and effective financial literacy strategies.
Venue
Sasana Kijang, Bank Negara Malaysia
2, Jalan Dato Onn,
50480 Kuala Lumpur,
Wilayah Persekutuan Kuala Lumpur
8.30am – 9.15am
Registration
9.15am – 9.30am
Opening by emcee
9.30am – 9.45am
Welcoming remarks
9.45am – 9.55am
Launching Ceremony
9.55 am – 10.05 am
Context Setting
Silent Voices, Strong Futures: A Journey of Empowerment
This session showcases the inspiring journey of a Person With Disability (PWD) who overcame challenges through education. Through his experiences, he demonstrates how access to financial education, resources and tools has empowered him to pursue his passions, achieve independence and contribute meaningfully to society. His advocacy for greater inclusivity underscores the critical role of financial literacy in uplifting vulnerable communities, and sets the stage at the NFLS for discussions on building a more inclusive financial system that promotes financial well-being for all.
10.05am – 10.25am
Morning tea
10.25am – 12.00pm
Plenary Session 1
Financial Empowerment for Everyone
This session will explore key strategies for achieving financial empowerment across diverse demographics, focusing on education, tailored approaches, and behavioral science to enhance decision-making and program effectiveness. Presentations will cover the role of data and collaboration in strengthening financial literacy, as well as how technology can increase engagement and accessibility, ensuring financial education reaches and resonates with a broader audience.
Panellists
DK Sri Joedianna Pg Hj Mohammed
Executive Director,
Brunei Darussalam Central Bank
Dr Joanne Yoong
CEO, Principal Economist & Behavioural Scientist,
Research for Impact
Dr Adam Zubir
Certified Financial Planner,
Absorich
Moderator
Anthony Ang
National Council Member, Malaysian Financial Planning Council
12.00pm – 2.00pm
Networking Lunch
2.00pm – 3.30pm
Paper Presentation 1
Enhancing Financial Protection and Promoting Desirable Consumer Behaviour
Moderator
Abdul-Samad Saadi
Experienced Professional
Chartered Islamic Finance Professional (CIFP)
Presenters
Tan Iee Choon
Student, Xiamen University Malaysia
“Understanding Behavioural Factors and Decision-Making of Generation Z Malaysians’ Adoption of Buy Now,
Pay Later (BNPL)”
Dr Nur Hafidzah Idris
Senior Lecturer, UiTM Cawangan Melaka, Kampus Bandaraya
“Over-Indebtedness: Causes and Recommendations for the Future”
Dr Rabihah Md. Sum
Senior Lecturer, Actuarial Science and Risk Management
Program, Faculty of Science and Technology, University Sains Islam Malaysia
“Understanding Awareness and Knowledge of Financial Abuse Among Senior Citizens in Kedah and Perlis”
Dr Nur Shuhada Kamarudin
Senior Lecturer, Faculty of Economics and Muamalat,
Universiti Sains Islam Malaysia
“Influencing Factor on Young Adults’ Intentions to Use Social Media as Digital Tools for Islamic Financial Literacy Education”
Discussant (Academic)
Dr Muhammad Aizat Zainal Alam
Senior Lecturer
Faculty of Business and Economics, Universiti Malaya
Discussant (Industry)
Dr. Kartina Abdul Latif
Workforce Leader
PricewaterhouseCoopers Taxation Services Sdn Bhd
Judge 1
Prof. Hooy Chee Wooi
Professor
Universiti Sains Malaysia
Judge 2
Puan Nirmala a/p M. Supramaniam
Head, Household Financial Education Department
Agensi Kaunseling dan Pengurusan Kredit (AKPK)
Judge 3
Encik Nizam bin Ibrahim
Manager, Department of Financial Inclusions
Bank Negara Malaysia
3.30pm – 3.45pm
Afternoon tea
3.45pm – 5.15pm
Plenary Session 2
Accessibility to Capability: Empowering the Underserved for Financial Inclusion
The session will delve into the interlinkages between financial capability and financial inclusion, focusing on how they contribute to the overall well-being of vulnerable and underserved communities. In particular, the session aims to:
- Shift the focus of financial inclusion beyond accessibility to building financial capacity, empowering the underserved communities with the knowledge and skills necessary to navigate the financial landscape effectively.
- Discuss key barriers faced by the vulnerable, underserved communities such as persons with disabilities (PWDs), women and low-income groups.
- Explore innovative strategies to boost financial literacy and drive meaningful financial inclusion.
Panellists
Suhaimi Ali
Assistant Governor
Bank Negara Malaysia
Salena Ahmad
Founder
SURI Lifestyle
Aban Haq
Head of Member Engagement and Project Management Office
Alliance for Financial Inclusion
Moderator
Tatiana Didier
Senior Economist
World Bank Group
8.30am – 9.00am
Registration and welcoming refreshments
9:00am – 10.30am
Paper Presentation 2
Protecting Vulnerable Groups through Financial Literacy Education and Empowerment
Moderator
Mr. Mohammad Mafrukhin Mokhtar
Head of the Research Development Department
Agensi Kaunseling dan Pengurusan Kredit (AKPK)
Presenters
Dr Phaik Nie Chin
Senior Lecturer, Graduate School of Business,
Universiti Sains Malaysia
“Well-being in Retirement: Examining the Role of Retirement Resources, Moderated by Gender and Caring for Grandchildren”
Putri Aliah Mohd. Hidzir
PhD Student, Faculty of Business & Management,
Universiti Teknologi MARA, Melaka
“Rising from the Ruins: Empowering Financial Well-being of Malaysian Microentrepreneurs”
Dr Selina Dang Siew Ping
Licensed Financial Planner,
Coreplus Advisory Sdn. Bhd
“Empowering Malaysian Young Adults: Financially Capable Behaviour and Self-Efficacy as Predictors of Financial Wellness”
Dr Nurul Hidayana Mohd Noor
Senior Lecturer, Faculty of Administrative Science and Policy Studies,
Universiti Teknologi MARA, Seremban
“Assessing Financial Management and Bankability of Mumpreneurs from Low-Income Group (B40): Policy Implications and Practicalities”
Discussant (Academic)
Datin Associate Professor Dr. Izlin Ismail
Deputy Dean Research
Faculty of Business and Economics, Universiti Malaya
Discussant (Industry)
Yusniza Wan Yahya
Chief Strategy Officer
Cagamas Berhad
Judge 1
Prof. Dr. Nurul Shahnaz Ahmad Mahdzan
Professor
Faculty of Business and Economics, Universiti Malaya
Judge 2
Puan Farizan Kamaluddin
Senior Manager
Policy & Strategy Department
Employees Provident Fund (EPF)
Judge 3
Mr. Norfazlinizam Rohamidi
Head of Unit, Public Affairs, Stakeholder & Community Engagement
Perbadanan Insurans Deposit Malaysia (PIDM)
10.30am – 12.00pm
Plenary Session 3
Capitalising on Financial Management Capabilities to Foster Inclusive and Sustainable Development of Microbusinesses
Several research studies found that microenterprises encounter various financial obstacles, including (but not limited to) capital access, liquidity, and capital structure imbalances. Their frequent lack of financial literacy makes their businesses vulnerable. Hence, the growth and survival of microenterprises must be safeguarded as they serve as the backbone of economies. They must be financially literate in order to maximise outcomes through prudent business decision-making and consideration of multiple viable alternatives.
Panelists
Dr. Imran Alvi
Chief Executive
Oxford Intellect
Muhd Firdaus Azharuddin
Chief Executive Officer
Institut Keusahawanan Negara (INSKEN)
Abdul Amir Abdul Malik
Chief Executive Officer
D’Tandoor Food Industries Sdn Bhd
Moderator
Farah Nabilah Wazer
Journalist, TV3 Special
Report Desk & News Anchor
12.00pm – 1.00pm
Closing Remarks and Awards
1.00pm – 3.00pm
Networking Lunch
SPEAKERS
Anthony Ang
National Council Member,
Malaysian Financial Planning Council
DK Sri Joedianna Pg Hj Mohammed
Executive Director,
Brunei Darussalam Central Bank
Dr Joanne Yoong
CEO, Principal Economist & Behavioural Scientist,
Research for Impact
Dr Adam Zubir
Certified Financial Planner,
Absorich
Tatiana Didier
Senior Economist
World Bank Group
Suhaimi Ali
Assistant Governor
Bank Negara Malaysia
Salena Ahmad
Founder
SURI Lifestyle
Aban Haq
Head of Member Engagement
and Project Management Office
Alliance for Financial Inclusion
Farah Nabilah Wazer
Journalist, TV3 Special
Report Desk & News Anchor
Dr. Imran Alvi
Chief Executive
Oxford Intellect
Muhd Firdaus Azharuddin
Chief Executive Officer
Institut Keusahawanan Negara (INSKEN)
Abdul Amir Abdul Malik
Chief Executive Officer
D’Tandoor Food Industries Sdn Bhd
Abdul-Samad Saadi
Experienced Professional
Chartered Islamic Finance Professional (CIFP)
Dr Muhammad Aizat Zainal Alam
Senior Lecturer
Faculty of Business and Economics, Universiti Malaya
Dr. Kartina Abdul Latif
Workforce Leader
PricewaterhouseCoopers Taxation Services Sdn Bhd
Prof. Hooy Chee Wooi
Professor
Universiti Sains Malaysia
Puan Nirmala a/p M. Supramaniam
Head, Household Financial Education Department
Agensi Kaunseling dan Pengurusan Kredit (AKPK)
Encik Nizam bin Ibrahim
Manager, Department of Financial Inclusions
Bank Negara Malaysia
Mr. Mohammad Mafrukhin Mokhtar
Head of the Research Development Department
Agensi Kaunseling dan Pengurusan Kredit (AKPK)
Datin Associate Professor Dr. Izlin Ismail
Deputy Dean Research
Faculty of Business and Economics, Universiti Malaya
Yusniza Wan Yahya
Chief Strategy Officer
Cagamas Berhad
Prof. Dr. Nurul Shahnaz Ahmad Mahdzan
Professor
Faculty of Business and Economics, Universiti Malaya
Puan Farizan Kamaluddin
Senior Manager
Policy & Strategy Department
Employees Provident Fund (EPF)
Mr. Norfazlinizam Rohamidi
Head of Unit, Public Affairs, Stakeholder & Community Engagement
Perbadanan Insurans Deposit Malaysia (PIDM)
Tan Iee Choon
Student
Xiamen University Malaysia
Dr. Nur Hafidzah Idris
Senior Lecturer
UiTM Cawangan Melaka, Kampus Bandaraya
Dr. Rabihah Md. Sum
Senior Lecturer
Actuarial Science and Risk Management Program, Faculty of Science and Technology, Universiti Sains Islam Malaysia
Dr. Nur Shuhada Kamarudin
Senior Lecturer
Faculty of Economics and Muamalat,Universiti Sains Islam Malaysia
Dr. Phaik Nie Chin
Senior Lecturer
Graduate School of Business, Universiti Sains Malaysia
Putri Aliah Mohd. Hidzir
PhD Student
Faculty of Business & Management,
Universiti Teknologi MARA, Melaka
Dr. Selina Dang Siew Ping
Licensed Financial Planner
Coreplus Advisory Sdn. Bhd.
Dr. Nurul Hidayana Mohd Noor
Senior Lecturer
Faculty of Administrative Science and Policy Studies,
Universiti Teknologi MARA, Seremban
Dr. Kartina Abdul Latif
Workforce Leader
PricewaterhouseCoopers Taxation Services Sdn Bhd
Kartina comes with more than 20 years of People and Organisation consulting experience. She has been involved in complex transformational initiatives for various clients locally and regionally in broad industry sectors such as Financial services, Energy sector, Health care, Government and Public Sector. Her specialities include National human capital development, Organisation design, People governance, HR transformation, Social sustainability, Programme & Change management. This has given her both the breadth and depth of understanding for the business and ability to connect business results through creative people strategies
Yusniza Wan Yahya
Chief Strategy Officer
Cagamas Berhad
Yusniza is a Chartered Financial Analyst with more than 22 years’ experience across the financial services industry, particularly in the areas of strategic planning, policy development, economic regulation, and asset management. She has recently joined Cagamas as the Chief Strategy Officer to lead the strategic planning and research functions, and previously served as the Head of Corporate Planning & Strategy at the Securities Commission Malaysia where she worked on the formulation, development and implementation of SC’s 3-year business plan. She was also previously attached to Mavcom, Khazanah Nasional, Usaha Tegas and Permodalan Nasional Berhad.
Datin Associate Professor Dr. Izlin Ismail
Deputy Dean Research
Faculty of Business and Economics, Universiti Malaya
Izlin is currently the Deputy Dean Research at the Faculty of Business and Economics, Universiti Malaya. She was formerly the Head of Department of Finance and Banking, as well as the Director for the Centre of Business Excellence (CBE@UM) at the faculty. She has also served as the Deputy Director at the International Institute of Public Policy and Management (INPUMA). Prior to academia, she was a corporate analyst at a multinational corporation. Izlin graduated with a BSc in Economics from the London School of Economics and Political Science, MSc in Investment Management from Bayes Business School, City, University of London, and PhD at Nottingham University Business School. She has published in indexed journals in areas such as international finance, microfinance, financial literacy, fintech and energy finance. She has also published several books including a financial literacy handbook for primary school students, a research-based book on consumer financial vulnerabilities, and recently a book on Fintech in Malaysia. Izlin has been appointed as consultant for several projects such as on financial literacy for primary schools and on economic enhancement programmes for public infrastructure projects. Her current research projects include financial literacy workshops for vulnerable groups including pensioners, migrant workers as well as students. She is also a corporate trainer for finance-related courses in corporate certification programmes.
Dr Muhammad Aizat Zainal Alam
Senior Lecturer
Faculty of Business and Economics, Universiti Malaya
Dr. Muhammad Aizat Zainal Alam is a Senior Lecturer at the Department of Economics, Faculty of Business and Economics, Universiti Malaya. He earned his Bachelor’s Degree in Actuarial Science from UniversitiTeknologi MARA, and obtained his Master’s Degree and Doctoral Degree from Universiti Malaya. Dr. Muhammad Aizat is also a Research Associate at SWRC. His main research area is on retirement, financial literacy and social protection. Dr. Muhammad Aizat has written several journal articles published in Expert Systems with Applications, Journal of Financial Counselling and Planning, and Academic Journal of Business and Social Sciences. Dr. Muhammad Aizat currently serves as an Associate Editor for the Institutions & Economies Journal. Prior to working at Universiti Malaya, Dr. Muhammad Aizat worked in the Securities Commission Malaysia (SC) as a Senior Executive, primarily responsible in researching on new products, as well as on the development of capital market regulations around the world.
Mr. Mohammad Mafrukhin Mokhtar
Head of the Research Development Department
Agensi Kaunseling dan Pengurusan Kredit (AKPK)
Mohammad Mafrukhin Mokhtar is a dedicated professional with over 15 years of diverse experience in accounting, consulting, and research. His wealth of knowledge and skills led him to his current position as Head of the Research Development Department at Agensi Kaunseling dan Pengurusan Kredit (AKPK). Mafrukhin focuses his research endeavors on providing valuable insights for the development of financial education programs and supporting advocacy efforts to encourage sound financial management practices among Malaysian households and SMEs. The Universiti Teknologi MARA (UiTM) awarded him a First Class Bachelor’s degree in Finance and a Masters of Business Administration from the University Polytech MARA.
Mr. Abdul-Samad Saadi
Experience Professional
Chartered Islamic Finance Professional (CIFP)
Abdul-Samad is an experienced professional, with over 15 years of experience within the Islamic Finance industry, primarily in the professional education space. He was a pioneering team member that was behind the establishment of the Chartered Institute of Islamic Finance Professionals (CIIF) in 2015 and served as Associate Director until 2021. His previous working experiences have included stints with HSBC Amanah, Bank Muamalat Malaysia Berhad, and INCEIF to name a few. He has also served as the Chairman for the Islamic Finance Professional Qualifications Structure (IFPQS) project which was developed by the Finance Accreditation Agency (FAA) and has also been a moderator for a few other events and forums. His education background covers a diverse range of disciplines, including a Bachelor of Laws from Brunel University (UK), the Chartered Islamic Finance Professional (CIFP) degree from INCEIF, and most recently he completed the Executive MBA (EMBA) programme with ESSEC Business School.
Dr. Nur Shuhada Kamarudin
Senior Lecturer
Faculty of Economics and Muamalat,
Universiti Sains Islam Malaysia
Dr. Nur Shuhada Kamarudin is a Senior Lecturer at the Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia (USIM). She holds certification as an Islamic Financial Planner. Her research interests include personal finance, Islamic financial planning, financial literacy, business management, and digital marketing. She frequently speaks on these topics at community programs and actively collaborates on research grants with various agencies. Dr. Nur Shuhada earned her PhD in Finance from the University of Salford, UK, and a Master’s degree
in Muamalat Administration from USIM.
Dr. Rabihah Md. Sum
Senior Lecturer Actuarial Science and Risk Management Program,
Faculty of Science and Technology,
Universiti Sains Islam Malaysia
Dr. Rabihah Md. Sum is a senior lecturer in the Actuarial Science and Risk Management Program at the Faculty of Science and Technology, Universiti Sains Islam Malaysia. Her research interests include risk management, risk analysis, and decision-making under uncertainty. Rabihah holds a PhD in Actuarial Studies from Macquarie University, Sydney. She has two professional certificates: the Enterprise Risk Management Certified Professional from the Enterprise Risk Management Academy, Singapore, and the Advanced Certificate in Risk Management from The Academy of Risk Management Malaysia (ARiMM). She is a certified member of ARiMM and serves on the ARiMM examination and certification committee.
Dr. Nur Hafidzah Idris
Senior Lecturer
UiTM Cawangan Melaka, Kampus Bandaraya
Nur Hafidzah Idris (PhD) is a senior lecturer in the Faculty of Business Management, Universiti Teknologi MARA (UiTM), Kampus Bandaraya Melaka, Malaysia. She has more than 15 years of experience teaching various finance courses, including Investment Management, Technical Analysis, and Corporate Finance. Her area of research focuses on household financial behaviour, financial literacy, and financial well-being.
Tan Lee Choon
PhD Student, Xiamen University Malaysia
Tan Lee Choon is a Bachelor of Economic in Finance student at Xiamen University Malaysia. He began investing and launched his e-commerce business at the age of 18, accumulating four years of investing experience, with a 40% return on investment (ROI) this year. His business has since grown into One Sourcingegy Trading Sdn Bhd, under the brand name Procurely Sourcing, providing clients with logistics and procurement solutions. Tan’s core research interests focus on ecommerce, financial literacy, and financial innovation, reflecting his commitment to understanding and shaping the future of these fields.
Aban Haq
Head of Member Engagement
and Project Management Office
Alliance for Financial Inclusion
Aban Haq is the Head of Member Engagement and Project Management Office at the Alliance for Financial Inclusion, a global network of policymakers and regulators from more than 80 emerging markets and developing countries working towards inclusive finance for all. In her role, she also leads AFI’s strategic planning and is a member of AFI’s governance team. Aban is a senior professional with broad experience of over 20 years in international development. During her career, she has worked with a number of organizations such as the World Bank, DAI, Pakistan Microfinance Network and the International Growth Centre across areas of financial inclusion, innovation ecosystems, economic policy research, and women’s entrepreneurship. She has authored numerous studies and contributed to several high-level policy forums. She holds an MPhil in Development Studies from the University of Oxford, UK (2015) and an MA in Development Economics from Williams College, USA (2006).
Salena Ahmad
Founder
SURI Lifestyle
Salena Ahmad, affectionately known as Sally, is a visionary social entrepreneur and the founder of SURI Inspirasi Sdn. Bhd., established in 2016. This dynamic social enterprise, accredited by the Ministry of Finance in 2020 is based in Klang, Selangor. Born out of Sally’s commitment to empowerment and sustainability, SURI is dedicated to uplifting single mothers and underprivileged women in Sg. Udang Klang by providing them with financial opportunities and essential life skills through creative sewing. To date, SURI has collaborated with a range of prestigious international and local brands, including Uniqlo, Levi’s, DHL, Grab, HLB, and PayNet. The enterprise has created full-time employment for 50 single mothers and has recently expanded its impact to Langkawi, Kedah. Here, SURI is extending its support to 100 additional B40 single mothers and underprivileged women, providing themwith new opportunities on the island.
Suhaimi Ali
Assistant Governor
Bank Negara Malaysia
Suhaimi Ali has 26 years of experience as a central banker. He currently oversees the Financial Development and Innovation, Islamic Finance, LINK and BNM Offices, as well as Financial Inclusion departments. Throughout his career with BNM, he has served in various areas which include financial sector development, regulation and supervision, strategic planning, consumer protection, market conduct, international negotiations digital and cyber strategies in IT services, as well as in the Governor’s Office. In his previous role as the Director of the Financial Development and Innovation, he was responsible for the development of the financial sector and payments systems, as well as to drive digital innovation within the sector. He also recently led the development of the Financial Sector Blueprint 2022 – 2026. Suhaimi Ali graduate from the University of Notre Dame, United States of America with a Bachelor of Business Administration (Accounting).
Tatiana Didier
Senior Economist
World Bank Group
Tatiana Didier is a senior economist at the World Bank Group’s Inclusive Growth and Sustainable Finance Hub in Malaysia. Her expertise covers a broad spectrum of financial sector development topics, including financial inclusion, MSME financing, fintech, and sustainable finance. Tatiana has led multiple high-level policy engagements at national and regional levels, advising governments on expanding access to finance, harnessing fintech innovations while mitigating risks, and addressing the financial impacts of climate change, ensuring that resilience and sustainability are central to policy reforms. Tatiana is the lead author of several influential World Bank reports, including Boosting SME Finance for Growth: The Case for More Effective Support Policies and Unleashing Productivity through Firm Financing. Tatiana holds a PhD in economics from the Massachusetts Institute of Technology (MIT).
Anthony Ang
National Council Member,
Malaysian Financial Planning Council
Anthony Ang is a seasoned lecturer and trainer with expertise in corporate management, risk management & insurance, investment, and financial planning. He has led numerous seminars for diverse organizations, including banks, government agencies, and universities like Universiti Malaya and Taylor’s University.
As a guest speaker, he has contributed to highprofile programs like the Financial Sector Talent Enrichment Programme (FSTEPS) and shared his insights on financial planning through RTM, Bernama and publications. Currently, Anthony advises PolicyStreet, a leading insurtech company, and manages his consultancy business, HISTRONG Consultancy Services. His past roles include assisting prominent corporate leaders and working with SMEs. Academically, he holds two MBAs and is a Registered Financial Planner.
He also serves on the Malaysian Financial Planning Council as a Secretary and National Council member and contributes to various training and accreditation initiatives.
DK Sri Joedianna Pg Hj Mohammed
Executive Director,
Brunei Darussalam Central Bank
Dk Sri Joedianna is the Executive Director at the Managing Director’s Office. She oversees
the Corporate Planning and Development, Corporate Communications, and Financial Literacy in Brunei Darussalam Central Bank (BDCB). She has been with BDCB since its inception in 2011, starting at the Economics and Statistics Unit. She was in the committee who produced the Brunei Darussalam Financial Sector Blueprint (2016-2025) and she led the strategic plan secretariat team who produced BDCB 5 years Strategic Plan (2021-2025).
She is also a member of the secretariat of the National Financial Literacy Council in Brunei Darussalam. Prior to BDCB, Dk Sri Joedianna was with Ministry of Finance and Economy where she started as Finance Officer at the Brunei Currency and Monetary Board in 2003. She was seconded to the International Monetary Fund in the Asia and Pacific Department between 2010-2011.
Dk Sri Joedianna holds an MSc in Economics from the University of Manchester and completed her B.A. degree in Economics from Universiti Brunei Darussalam.
Dr Joanne Yoong
CEO, Principal Economist & Behavioural Scientist,
Research for Impact
Joanne Yoong is an applied economist working at the intersection of behavioural economics and health and financial decision-making. She is the founder of Research for Impact, a research enterprise based in Singapore.
Dr Yoong also holds concurrent appointments at the University of Southern California’s Center for Economic and Social Research, the Center for Behavioral and Implementation Science at the National University of Singapore’s Yong Loo Lin School of Medicine, the Sim Kee Boon Institute for Financial Economics at the Singapore Management University, the London School of Hygiene and Tropical Medicine, the Civil Service College of Singapore and the RAND Corporation.
Dr Yoong received her Ph.D. in Economics at Stanford University as an FSI Starr Foundation Fellow after an early career in financial services, and her AB summa cum laude in Economics and Applied and Computational Mathematics from Princeton University.
Dr Adam Zubir
Certified Financial Planner,
Absorich
Often referred as The Wealth Doctor, Adam Zubir is a licensed financial planner in a leading financial planning firm in Malaysia, while also holding a Bachelor’s Degree in Medicine from Queen’s University of Belfast, United Kingdom.
Combining his experiences in both medicine and finance over the past 15 years, he has been able to help over 30,000 individuals, especially working professionals and business owners. Dr Adam Zubir has nearly 1 million social media followers and has collaborated with numbers of universities, ministries such as MoF, MDTC, etc, and leading corporations including EPF, Bank Negara Malaysia, Bursa Malaysia, PNB, Security Commission, Maybank Berhad, and Petronas.
He created his own signature programs, namely “Master Your Riches”, “Unit Trust Society”, and “Saham Profit League”. Other than that, he has also written 3 books titled “Think Like The Rich”, “Golden Rule Of Investing”, & “Bullet Proof Against Scam”.
Farah Nabilah Wazer
Journalist, TV3 Special
Report Desk & News Anchor
Farah Nabilah Wazer is an accomplished journalist and TV3 news anchor, starting her career in 2013 as a practical journalist at NTV7. Through hard work and dedication, she has risen to anchor Buletin Utama, Biz World, and Edisi 7. Known for her professionalism and journalistic integrity, Farah covers a broad range of topics, including politics, economics, and social issues, with a commitment to delivering accurate, well-researched news. She has also hosted the digital program NX Now under Media Prima’s digital arm and actively engages in podcasts and digital productions. In 2023, Farah hosted Imbasan 2023, reviewing key events of the year. Her journalism has been recognized with accolades such as Best English Report in 2017 at the Ministry of Health’s Media Awards.
Dr. Imran Alvi
Chief Executive
Oxford Intellect
Dr Imran Alvi (DPhil, MPhil, Oxon) is Chief Executive of Oxford Intellect, an Oxford-based institution focussed on the transfer of knowledge to the public and education sectors. Dr Alvi holds a PhD in Economics from the University of Oxford. He specialised at the post-graduate level in advanced econometrics and industrial organisation. His work on cultural nudging and behavioural economics is of direct relevance to SMEs, with cultural nudging examining the mechanics of decision making. His work with SMEs provides a robust approach to achieving policy making goals such as financial literacy and financial management. Dr Alvi has held a diverse range of roles including visiting Senior Asst. Professor at Universiti Teknologi Brunei; UK Census Advisory Group; International Editor at JEEIR; Honorary Research Fellow at the Markfield Institute (UK); and Director of Education at the oxford-based start-up Al-Birr Chief Executive Education.
Muhd Firdaus Azharuddin
Chief Executive Officer
Institut Keusahawanan Negara (INSKEN)
Muhd Firdaus Azharuddin is the CEO of the National Entrepreneurship Institute (Institut Keusahawanan Negara, INSKEN), an agency under Kementerian Pembangunan Usahawan & Koperasi (KUSKOP) where he plays a pivotal role in empowering micro and informal entrepreneurs across Malaysia. With over 20 years of experience in oil and gas, logistics, and property development, Firdaus is deeply committed to supporting small business owners in overcoming challenges and achieving sustainable growth. Firdaus began his career as an engineer at Petronas and later spent nine years at FedEx in logistics. His career further expanded through roles at IRDA, Khazanah, and TERAJU, leading to his appointment as INSKEN’s CEO in 2017. His dedication to nurturing the entrepreneurial spirit is further reflected in his role as a Board of T
Abdul Amir Abdul Malik
Chief Executive Officer
D’Tandoor Food Industries Sdn Bhd
Abdul Amir Abdul Malik is the Chief Executive Officer of D’Tandoor Food Industries Sdn Bhd. An up and coming entrepreneur, he is committed to and persistent in pursuing his passion, to empower communities to practice
He plays a major role in rebranding the D’Tandoor brand to appeal to the current generation. Currently the Chief Executive Officer of D’Tandoor Food Industries Sdn. Bhd (Jan 2019 to present), his responsibilities span the range of day to day planning of the various outlets and catering unit operations coordinating development strategies and key performance indices ensuring the development targeted goals and objectives plus quality delivery of the unit’s offerings.
Prior to this, he was the assistant general manager, assuming responsibilities for the daily operations, workers schedules, assisting in the human resources department viz training new employees. While he was the marketing manager at the same organization, he led a team of marketing executives, motivating and achieve targets in addition to developing and executing marketing strategies for the restaurant and catering parts of the business.
Dr Phaik Nie Chin
Senior Lecturer, Graduate School of Business,
Universiti Sains Malaysia
Phaik Nie Chin is a Senior Lecturer at the Graduate School of Business, Universiti Sains Malaysia. Her research interests and projects encompass behavioural and experimental finance, behavioural and experimental economics, personal finance, and consumer behaviour. Her passion for economics and psychology has driven her to delve deeper into these fields. She earned a Ph.D. in Economics from Universiti Sains Malaysia and currently teaches Financial Strategy in the School’s Master of Business Administration (MBA) and Doctor of Business Administration (DBA) programmes.
Putri Aliah Mohd. Hidzir
PhD Student,
Faculty of Business & Management,
Universiti Teknologi MARA, Melaka
Putri Aliah Mohd Hidzir is a PhD candidate in Business Management at UiTM Kampus Bandaraya Melaka, specializing in the financial well-being of micro-entrepreneurs in Malaysia. Her research centres on fostering inclusive financial well-being and enhancing financial capabilities, particularly among underserved communities. She is also dedicated to exploring the role of Islamic social finance in promoting economic resilience and sustainable growth.
Dr. Selina Dang Siew Ping
Licensed Financial Planner,
Coreplus Advisory Sdn. Bhd
Selina Dang holds a CMSRL from the Securities Commission of Malaysia, an ICF-Certified Coach and HRD Corp Accredited Trainer. With over 20 years of experience in personal finance, investments, and business management, her background spans academia, healthcare management, and financial literacy, where she has actively contributed as a speaker, writer, and trainer. Selina is passionate about financial empowerment and is dedicated to equipping individuals with the knowledge and skills to make confident financial decisions. Through her personalized financial life coaching approach, she helps clients and individuals align their financial plans with their values and goals, promoting financial wellness and long-term security.
Dr. Nurul Hidayana Mohd Noor
Senior Lecturer
Faculty of Administrative Science and Policy Studies, Universiti Teknologi MARA, Seremban
Dr. Nurul Hidayana Mohd Noor is a senior lecturer at the Faculty of Administrative Science and Policy Studies (FSPPP), Universiti Teknologi MARA (UiTM), Seremban, Negeri Sembilan. She received her Bachelor’s Degree with First Class Honors in Administrative Science from the Universiti Teknologi MARA (UiTM) in 2010. She obtained her Doctor of Philosophy (PhD) in social work from Universiti Malaya in 2017. She is a former Faculty Entrepreneurship Coordinator, a former chairperson of the 8th ICoPS 2021, a fellow of the CEO@Faculty Programme Maybank, and an associate fellow at Ungku Aziz Centre for Development Studies, Universiti Malaya. Her main research activity is entrepreneurship, environmental, nonprofit and organizational management, and youth studies.